Global Trust
Global Trust focuses on high-impact projects that drive sustainable, profitable growth by optimizing operations and developing people. As they achieved notable successes, they sought to refresh their web branding and website to reflect their evolving stature and capabilities, ensuring their digital presence was something they could proudly share with prospective clients.
Services:
Online Branding
Wireframes
Copy Prompting
Image Sourcing
Website Design
WordPress Development
Hosting
Features:
WordPress Elementor
Design
The challenge was to transform Global Trust’s extensive content into a web experience that was not only easy to navigate but also aesthetically pleasing. To aid in content creation, I developed guided copy documents that the client could fill out. This ensured that the final copy was aligned with their strategic objectives and communicated in their voice. Additionally, I prepared wireframes that incorporated this copy prior to finalizing the design, ensuring that the layout and content were perfectly integrated.
The website expanded to over 15 pages, each crafted with one of the five unique design layouts tailored to the brand’s sophisticated image. Utilizing a color scheme of blue and gold, the design leveraged color theory where blue conveys reliability and trustworthiness, essential for a consultancy firm, and gold adds a touch of excellence and high quality, reflecting the premium nature of their services.
Development
Developed using WordPress and Elementor, the website’s architecture was designed to accommodate extensive copy without overwhelming the users. Elementor’s versatile page builder enabled the creation of multiple section and page templates, which streamlined the development process and ensured consistency across the expansive site. This approach allowed for the efficient rollout of various pages while maintaining a cohesive look and feel. The main goal of the website was to effectively showcase the Global Trust brand and highlight their services, with strategic calls to action encouraging prospective clients to initiate contact.
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